Paid User Acquisition

Paid UA That Fuels Organic Growth

Most agencies treat Paid Ads and ASO as separate silos. We treat them as a flywheel. We use Apple Search Ads and Google UAC to "train" store algorithms, lowering your Blended CPI and unlocking the Organic Multiplier effect.

Get Started

View Packages

Certified Experts In: Apple Search Ads | Google App Campaigns | Meta Ads | TikTok for Business

Paid UA That Fuels Organic Growth

Get Started

View Packages

Certified Experts In:
Apple Search Ads | Google App Campaigns | Meta Ads | TikTok for Business

Paid UA That Fuels Organic Growth

Get Started

View Packages

Certified Experts In: Apple Search Ads | Google App Campaigns | Meta Ads | TikTok for Business

The "Organic Multiplier" Strategy

Why buying users should be an investment, not an expense.
In the 2026 app ecosystem, paying for installs is expensive. If you rely solely on paid traffic, your growth stops the moment you turn off the tap.
ASO Scale Intelligence uses a different approach:

Keyword Mining: We use Apple Search Ads "Discovery" campaigns to find the exact search terms converting into high-value users.

Algorithmic Training: We feed this data back into your ASO strategy. By driving paid traffic to specific keywords, we signal relevance to the store algorithms.

The Multiplier: Higher relevance leads to higher Organic Rankings. You start getting free installs for the keywords you originally paid for. This is the "Organic Multiplier."

Precision Management Across Major Ad Networks

Apple Search Ads (ASA) Management

Dominate the highest-intent real estate on the App Store.

Brand Defense: Protection campaigns to ensure competitors don’t poach your brand name traffic.
Competitor Conquesting: Aggressively targeting users searching for your direct rivals with superior value propositions.
Discovery Loops: Using "Search Match" to uncover long-tail keywords that your competitors have missed, then moving them into your exact match campaigns for lower CPA.
CPP (Custom Product Pages): We design specific landing pages for specific ad groups (e.g., a "Strategy Gamer" page vs. a "Casual Gamer" page) to skyrocket conversion rates by up to 40%.

Google App Campaigns (UAC) 2.0

Asset-driven machine learning for Android scale.

Creative-First Optimization: Google's AI relies on assets. We constantly refresh video, image, and text assets to prevent "ad fatigue" and keep the algorithm learning.
Event Optimization: We don't just optimize for installs. We optimize for events—targeting users likely to Register, Purchase, or Subscribe (ROAS-focused).
Placement Control: Aggressive exclusion lists to prevent your budget from being wasted on low-quality "Made for Ads" sites and accidental clicks.

Social & Video User Acquisition

Capturing attention on TikTok and Meta.

UGC-Style Creatives: We produce "User Generated Content" style ads that look native to the feed, increasing engagement rates by 3x compared to polished studio ads.
Playable Ads (Gaming Focus): Interactive ad units that let users play a level before downloading, ensuring high retention rates for gaming clients.

Our 4-Step UA Methodology

We use a scientific loop to lower your Customer Acquisition Cost (CAC).

01

Audit & Setup

We audit your MMP (Mobile Measurement Partner like Adjust/AppsFlyer) to ensure every cent is tracked properly. No broken pixels. No data leaks.

02

Hypothesis & Creative

We launch "Creative Sprints," testing 5-10 new ad variations weekly.

03

Bid & Budget Optimization

We use automated rules to kill underperforming ads instantly and scale winners within hours, not days.

04

The Feedback Loop

Winning keywords and creatives are sent to the ASO team to update your store listing, improving your organic conversion rate.

Performance-Focused Pricing

We don't believe in "percentage of spend" alone. Our incentives should align with your efficiency

Feature	Managed UA (Starter)	Managed UA (Growth)	Managed UA (Pro)
Management Fee	$499 / mo	$999 / mo	$1,999 / mo
Ad Spend Limit	Up to $2.5K spend	Up to $5K spend	Up to $20K spend
Platforms	1-Apple/Google/Meta	2-Apple/Google/Meta	3-Apple/Google/Meta
Creative Assets	1 Static Set	2 Static Sets	4 Static + 1 Video
Reporting	Monthly	Bi-Weekly	Weekly
Minimum duration	3 months	2 months	2 months

Our 4-Step UA Methodology

We use a scientific loop to lower your Customer Acquisition Cost (CAC)

Deep-Dive Semantic Audit & Taxonomy

We don't guess; we mine data.

Competitor Keyword Gap Analysis: We identify high-volume keywords your competitors rank for, but you don't.
Review Mining: We analyze user reviews (yours and competitors') to find "voice of customer" keywords that tools often miss.
Toxic Keyword Removal: Identifying and removing "vanity keywords" that drive traffic but cause uninstalls, hurting your algorithmic trust score.

Platform-Specific Metadata Optimization

One size does not fit all. We optimize for the unique constraints of each store.

iOS ASO: Optimization of the 30-character Title, Subtitle, and the hidden 100-character Keyword Field using exact-match logic.
Android (Play Store) Optimization: Semantic weaving of keywords into the Long Description to trigger Google’s Natural Language API, focusing on density and context.

Visual Conversion Rate Optimization (CRO)

Rankings mean nothing if users don't click.

Screenshot Architecture: Restructuring your gallery to highlight the "Core Value Prop" in the first 2 visible screenshots.
Icon Testing: A/B testing color contrast and iconography to maximize attention in search results.
Video Preview Scripting: Creating 15-second loops that auto-play to capture high-intent gamers and users.

Iteration & Localization

Global Scaling: Localizing metadata for high-growth markets (Japan, Brazil, Europe) using native cultural nuances, not just Google Translate.
Algorithm Watch: Rapid adjustments to metadata whenever Apple or Google push core algorithm updates.